KnackThat
SH
Patna · India
Profile · Founder

Shubhang Harsh

Building at the intersection of business systems, AI, operational intelligence, and technology adoption.

Founder, KnackThatPartner, INFRARALFormer Marketing Manager, Futr Energy
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Current Focus Areas
AI SystemsBusiness AutomationMarketing IntelligenceOperational EfficiencyTechnology AdoptionCRM SystemsEmerging MarketsGrowth Systems
About

What shapes the work.

Shubhang Harsh is a business strategist, marketing technologist, and systems-focused operator whose work sits at the intersection of AI, automation, operational systems, and business growth. His work focuses on understanding why organizations struggle operationally despite growing access to technology, software, and digital infrastructure.

Instead of viewing business challenges through only a marketing or technology lens, his approach studies organizations through operational maturity — where execution breaks, systems fragment, customer journeys fail, and businesses become dependent on people instead of process.

Experience

A decade across systems, growth & strategy.

  1. K

    KnackThat

    Jan 2025 – Present
    Founder· Full-time Delhi, India · Hybrid

    Founded KnackThat to help organizations solve operational inefficiencies through AI, automation, marketing intelligence, CRM systems, and technology adoption. A strategic collaborator helping organizations operationalize technology intelligently.

    • Business systems
    • AI implementation
    • Operational workflows
    • Automation architecture
    • Marketing intelligence
    • Technology adoption
    • CRM systems
    • Business growth frameworks
  2. I

    INFRARAL

    Oct 2025 – Present
    Partner· Full-time Patna, Bihar · Hybrid

    Working across infrastructure development and real estate projects — community infrastructure, commercial assets, banquet ecosystems, hospitality assets, and income-generating developments.

    • Land acquisition strategy
    • Lease structuring
    • Project planning
    • Cost optimization
    • Vendor management
    • Revenue modeling
    • Asset strategy
  3. F

    Futr Energy

    Jul 2023 – Dec 2024
    Marketing Manager
    • Produced 100+ SEO-driven blogs
    • Built sustainable podcast series
    • Created product walkthroughs and case study videos
    • Led G2 and Gartner campaigns
    • Built email marketing channel from zero
    • Created Asone — community of 2,500+ active solar professionals
    • Weekly webinars, industry discussions, hiring & technical ecosystem building
    Solar SaaS + B2B GTM exposure

    Marketing Specialist

    Nov 2022 – Jun 2023
    • Sales collateral creation
    • PR for global expansion
    • Cold outbound systems · Instantly campaigns
    • US & Australia GTM
    • Event positioning
    • IoT device design involvement
    • Award ecosystem support
    ReAsset India · Solar Utility Week
  4. V

    VDX.tv

    Jan 2022 – Oct 2022
    Creative Strategist

    Consumer goods advertising — consumer behavior and storytelling at scale.

    • TV campaign ideation
    • Creative strategy
    • Brand communication
    • Design coordination
    • Seller collaboration
  5. B

    BYJU'S

    Apr 2021 – Dec 2021
    Business Development Associate
    • Revenue growth
    • Client acquisition
    • Market research
    • Pipeline management
    • Relationship building
    • Business communication
    Strong sales and growth foundation
Education

Foundations.

S

Symbiosis College of Arts & Commerce

Bachelor of Commerce (Marketing)

2016 – 2019

A

Amity University

MBA — International Business

2019 – 2021

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