A founder's portrait

Shubhang
Harsh.

Operator. Systems-thinker. The quiet hand behind KnackThat — rebuilding how ambitious Indian businesses actually run.

Noida, IndiaFounder · KnackThatEst. 2021
Portrait of Shubhang Harsh, founder of KnackThat
SH · 01 / 01
In his own words
"I help businesses grow by combining technology, marketing and execution — not in silos, but as one integrated system."
Shubhang Harsh
The long-form

Not a consultant.
An operator.

Shubhang doesn't show up with a 40-slide deck. He shows up with a notebook, walks your floor, sits with your sales team, reads your P&L — then quietly rebuilds the way your business actually works.

Trained on the messy reality of Indian SMEs and growth-stage founders, his practice is built on a single conviction: most businesses don't need more software. They need a system. One connected operating layer where strategy, people, technology and reporting finally speak the same language.

Over the last several years, he has architected and shipped 100+ growth and transformation programs — from hospital CRMs and factory-floor ERPs to AI-led sales engines for hospitality groups and B2B service brands. Every engagement runs the same disciplined arc: diagnose, design, install, embed.

The throughline is uncommon in his field — a refusal to be theatrical. No vendor sleight-of-hand. No AI buzzwords without measured hours returned. Just an operator who treats your business like an engineer treats a misfiring machine: patiently, honestly, and until it runs.

Track record

A career measured in systems shipped, not slides delivered.

Today
Founder · KnackThat

Leads a tech-enabled consulting practice from Sector 16, Noida — fusing strategy, AI, ERP and automation into a single operating system for ambitious Indian businesses.

100+
Campaigns engineered

Architected, instrumented and shipped over a hundred growth programs across India, GCC and SEA — for founders ranging from first-cheque startups to mid-market enterprises.

Earlier
Principal · Knack Media

Built the creative arm — brand systems, performance creative, audience engineering — that later evolved into KnackThat's full-stack growth practice.

Always
An operator, not an advisor

Spends weeks inside client floors, CRMs and books before recommending anything. The deliverable has never been a deck. It's a business that runs without firefighting.

Disciplines

Four crafts.
One engine.

01
Integrated MarTech

Advertising, CRM and data intelligence stitched into one loop.

02
AI & Automation

Real AI agents inside sales, ops and support — measured in hours returned.

03
ERP for Real Operations

Manufacturing floors, hospitals and hotels digitised end-to-end.

04
GTM & PLG Execution

Go-to-market and product-led growth, designed to compound.

Sectors worked

Where the work has lived.

    01Healthcare & Hospitals
    02Manufacturing
    03Hospitality
    04B2B Services
    05Construction & Real Estate
    06Education
A note, founder to founder

"Tell me what's actually breaking inside your business. I'll tell you honestly if we can fix it — and where to start on Monday."